CapMatch
Uber for Commercial Real Estate (CRE) Lending
The CRE 'Uber' Opportunity
Commercial Real Estate lending is massive, fragmented, and ripe for disruption
This year, $957 billion in commercial real estate loans need refinancing. Yet the process hasn't changed since the 1980s. Here's how it works today:
The Key Players
Understanding the massive ecosystem that moves nearly $1 trillion annually
Borrowers
Property Owners & Developers
Borrowers are the property owners and developers who need to refinance or purchase a property.
They own an estimated 5 million+ apartment buildings (5+ units) across the U.S.
96% have active debt that needs constant refinancing.
Their biggest challenge: finding the right lender among 3,000+ options - 0.25% rate difference on a $50M loan costs $125,000/year.
Advisors
Loan Brokers & Originators
Advisors are licensed professionals who connect borrowers with lenders.
120,000 CRE brokers already have the license and the relationships to qualify as advisors.
Most of these CRE brokers don't even know that they can be placing debt.
Even the ones that do, still lack the tools required to do so efficiently.
Lenders
Banks, Funds & Agencies
Lenders are the institutions that provide the capital to borrowers. eg Wells Fargo, JPMorgan, etc.
They really want to deploy capital, but are limited by the deals that the advisors are bringing to them.
3,000+ lenders, each has different criteria, rates, and appetites-impossible to track manually.
With no standardization, it's impossible to efficiently compare deals from different brokers.
How Every Deal Dies Today
The broken 6 month journey that costs borrowers millions and kills half of all deals
Borrower Needs $10M
Week 1
A property owner needs to refinance or purchase, so they contact their trusted broker to find a lender.
No visibility into which of 3,000 lenders want their deal
Relationship Bottleneck
Weeks 1-2
Broker manually calls their limited network - maybe 5-10 lenders they know personally.
Missing 2,990+ other lenders who might offer better terms
Documents Chaos
Weeks 2-8
Creating the loan package (OM) takes 6–8 weeks of analyst time. Every update means starting over.
PDFs, spreadsheets, emails - no version control, no live updates
Deals Drag For Months
Months 3-6
Lender outreach, underwriting, and revisions stretch the process to ~6 months overall.
Half die due to poor matching; surviving deals often accept worse terms
CapMatch - The Complete Solution
Lead Generation
Activate 120k Brokers
- Instant lender network access - Every licensed broker gets immediate access to our 3,000+ verified lenders
- AI-powered deal matching - Our platform automatically matches broker deals with the right lenders
- Commission optimization - Streamlined process allows brokers to focus on relationships, not paperwork
Direct Borrower Connection
- Skip the middleman - Property owners connect directly with lenders when they need speed
- Real-time rate discovery - See live rates from multiple lenders instantly, not weeks later
- Transparent process - Track application status, requirements, and next steps in real-time
Operating System for the CRE Industry
One platform from first call to wire transfer
30-second OMs with live updates
AI predicts perfect matches
Customer Life Time Value
Perfect Storm of Opportunity
$4.8T Market Size
The size of the U.S. commercial real estate (CRE) debt market in 2025 is approximately $4.8 trillion in total outstanding debt, according to multiple major industry sources
$957B Refinancing
$957 billion needs refinancing in 2025 alone - unprecedented volume as COVID-era loans mature and rates normalize. This creates a once-in-a-decade disruption opportunity.
Expanding to $6T
Market expanding to $6 trillion by 2030. As more investors discover CRE debt yields (8-12%), capital floods in. We're positioned to be the infrastructure layer for this growth.
Why Now
Interest Rate Environment
Rising rates and shifting lending standards make selecting the right lender more critical than ever.
Digital Transformation
Post‑pandemic acceleration of digital adoption is transforming traditionally analog financial services.
Refinancing Wave
Massive volume of loans originated at low rates is coming due in a higher‑rate environment.
New Debt Funds
New debt funds emerged post‑COVID - institutional investors created new lenders that borrowers don't even know exist.
Why CapMatch Wins
No Cold Start Problem
- Proprietary lender data is available for purchase, enabling immediate market coverage.
- The founding team's long-term, established relationships and deep history in recruiting allow us to onboard a critical mass of lenders and borrowers from day one, ensuring immediate platform activity.
Network Effects
More borrowers attract more lenders, creating a self‑reinforcing marketplace advantage
Data Advantage
Proprietary deal and lender data compounds in value; persistent records enable repeat transactions and high switching costs.
Industry Expertise
Deep CRE and lending experience combined with modern technology capabilities
Full Stack Approach
End‑to‑end platform vs point solutions – becoming the system of record for CRE lending
Competitive Positioning
AI-DRIVEN
MANUAL
FRAGMENTED
UNIFIED
Traditional Brokers
Leadership Team
$6B+ in combined transaction volume and 20+ years of expertise in real estate, lending, and technology.
Dr. Jeff Richmond
Co-Founder & CEO
- Drove $2B+ in annual transaction volume through strategic business development and growth leadership at eXp Realty.
- Co-founder of CapMatch and OZ Listings, delivering AI-powered capital markets solutions for multifamily and Opportunity Zone investments.
- Chief Operating Partner at ACARA Management, a private equity firm focused on OZ development and capital structuring.
Current Team size: 10
Roles filled: Chief Market Advisor, Head of Growth, Head of Communications, VP Communications, VP Engineering, Head of Investor Relations
Operating System for $100B CRE Debt
$3.5M Pre-Seed Round
Use of Funds
To support the technical team to build out very good existing proof of concept models into production grade products.
Setting up the marketing and communication infrastructure to onboard most of the customers onto the platform.
For information about every lender in the US, every borrower in the US, and every building in the US. This data will be used to build out our communication and customer targeting mechanisms.
Funds allocated to building a dedicated sales team and customer success function to ensure the success and expansion of initial customers. This investment enables scalable customer acquisition and retention.
Ensuring we operate in a compliance-friendly manner from the very beginning and minimizing OpEx costs for the business.
Reserved for unexpected needs, market opportunities, and to provide flexibility for rapid market changes.
Schedule a call to see how we're already processing real deals with committed lenders and borrowers.